Does HubSpot charge for non marketing contacts?

Does HubSpot charge for non marketing contacts?

First and foremost, it is essential to understand that HubSpot's pricing structure is primarily based on the number of contacts a business has in its database. These contacts can be both marketing and non-marketing contacts. HubSpot defines contacts as individuals or companies with whom a business has a relationship or interaction.

When it comes to pricing, HubSpot's plans are divided into three main tiers: Free, Starter, and Professional. The Free plan, as the name suggests, is entirely free of charge and allows users to have up to 1,000 contacts in their database. This includes both marketing and non-marketing contacts.

However, it's important to note that the Free plan has certain limitations and may not provide all the advanced features and functionalities available in the paid plans. For businesses with a larger database or those looking for more advanced marketing tools, it is advisable to consider the Starter or Professional plans offered by HubSpot.

The Starter plan, which is the entry-level paid plan, starts at a reasonable monthly fee. This plan allows businesses to have up to 1,000 contacts as well but offers additional features and functionality compared to the Free plan. With the Starter plan, businesses can take advantage of email marketing, lead generation forms, and basic automation tools.

Just like the Free plan, the Starter plan includes both marketing and non-marketing contacts in the total contact count. This means that whether a contact is involved in marketing activities or not, they will be considered towards the total contact limit set by the plan.

For businesses with more significant marketing needs and a larger contact database, HubSpot's Professional plan is the ideal option. The Professional plan includes advanced marketing features such as advanced automation, A/B testing, and custom workflows.

In terms of pricing, the Professional plan starts at a higher monthly fee but offers additional advantages and capabilities to help businesses drive their marketing efforts more efficiently. Similar to the Free and Starter plans, the Professional plan considers both marketing and non-marketing contacts towards the total contact limit.

It is worth noting that HubSpot charges based on the total number of contacts in a business's database. Whether a contact is engaged in marketing activities or not, they will be counted towards the contact limit defined in the selected plan. It is crucial for businesses to consider this when selecting a plan to ensure that they have enough allowances for their marketing and non-marketing contacts.

In conclusion, HubSpot does charge for non-marketing contacts in its pricing structure. However, the way HubSpot categorizes contacts and includes them in the database is not based on their engagement in marketing activities. Instead, the pricing is determined by the total number of contacts, regardless of their marketing involvement. Therefore, businesses need to select a plan that accommodates their total contact count and consider both marketing and non-marketing contacts when making their decision.

Frequently Asked Questions

Yes, HubSpot does charge for non-marketing contacts. The pricing depends on the plan you are on and the number of contacts you have in your database. Non-marketing contacts are typically considered as contacts that do not receive marketing emails.

Marketing contacts in HubSpot are the contacts that receive marketing emails. They are typically engaged in marketing campaigns and have opted in to receive communication from your company. Non-marketing contacts, on the other hand, are contacts that do not receive marketing emails and are usually not actively targeted in marketing efforts.

Yes, you can have both marketing and non-marketing contacts in your HubSpot database. HubSpot allows you to segment your contacts and define which contacts should receive marketing emails and which should not. This allows you to maintain a comprehensive database of all your contacts while effectively managing your marketing efforts.

In HubSpot, you can manage non-marketing contacts by setting their email preferences as "non-marketing." This ensures that they do not receive marketing emails from your campaigns. Additionally, you can create custom contact properties or use existing properties to segment and classify your contacts as marketing or non-marketing based on your business needs.

No, HubSpot does not offer special pricing specifically for non-marketing contacts. However, the pricing for HubSpot's plans is based on the number of total contacts in your database, including both marketing and non-marketing contacts. So, the cost of non-marketing contacts is already accounted for in the overall pricing structure.